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Players would probably assume that they indeed are playing a game meant for five year olds and quit to look for something else to play.īut instead they are shocked that they can’t make it through the large gap in the pipes. If the Flappy Bird developer made it easy to pass through the pipes, the game would be quite boring.
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This is a very unique form of Onboarding, which is normally supposed to teach players the purpose and basic mechanics of the game as easily and painlessly as possible so that they can feel encouraged to keep playing. Right away, the Onboarding phase of Flappy Bird teaches players that the game is fueled by frustration. Players immediately understand that the objective is to get through the openings in the pipes but when they actually attempt to pass, more likely than not, they will fail, and fail hard. Players start by becoming familiar with that game’s physics by navigating Flappy bird through tapping their screen. The mechanisms that keep people playing can be more precisely explained through identifying the core drives that are triggered during the game.Īs with any game, there is an Onboarding phase. This quote from a reviewer sums up the experience: “this game really pisses me off, but I have to keep playing it.”Įnough said. They keep trying over and over and over again to beat their previous scores. Every time he falls and dies, players can’t help but feel frustrated at having been defeated by what seems like such an easy game. But the reality is quite different.įlappy Bird is not very agile and often hits his head against the top part of each opening. Therefore, it is easy to be deceived into thinking that passing through them should be easy enough. Here is why such a simple game design has people absolutely hooked: Visually, the gaps appear quite large. The player earns a point each time they pass an obstruction. Flappy Bird must successfully fly through each gap without hitting any part of the structures. You have to navigate the little bird through gaps between the pipes. The player must use touch screen taps to keep him flying.
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The game play is very simple. Flappy Bird is a heavy animal with small wings that struggles to fly through a series of vertical pipes. This is obviously not the case with Flappy Bird. Many game designers put a lot of aesthetic considerations into the look and feel of the experience they are creating. What is Flappy Bird? from Preston Hartley on Vimeo. One ambitious fan tried selling their iPhone with the original Flappy Bird app on Ebay for $99,900 (the auction was taken down since Ebay doesn’t allow the sale of smart phones with the original owner’s apps still on them). The person wrote, “Every time I lose, my eyes burn like a thousand suns but I’m happy that I can feel such tremendous emotion. I want everyone to be able to experience such emotional magnitude. Bring the power back to the people.” One distraught Flappy Bird fan, anonymously named DS, even petitioned the White House to bring the game back. I cannot take this anymore.” The app was taken down on February 9th. So now I hate it,” Nguyen also wrote, “ I am sorry Flappy Bird users, 22 hours from now, I will take Flappy Bird down. Nguyen, tweeted, “I can call Flappy Bird a success of mine. Although it is free, the app generates over $50,000 a day from ad revenue.īut ironically, the overwhelming popularity of Flappy Bird resulted in its demise. The popularity could be my luck.”Įarlier this month, the game surpassed 50 million downloads and generated over 47,000 reviews within the App Store. All accounts on Twitter, Facebook and Instagram about Flappy Bird are not mine. According to its creator, Dong Nguyen, “I didn’t use any promotion methods.
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And because of that, they have people hooked.Īrguably, Flappy Bird is the latest sensation to attain massive viral phenomena. Despite their wide-reaching influence, they are not the product of some creative genius but are rather characterized by ridiculous simplicity. Names such as these are ubiquitous in our culture. Who amongst you has not heard of Nyan (Pop Tart) Cat, Grumpy Cat, or Angry Birds? It seems almost inconceivable to think that anyone would raise their hand.